Post by account_disabled on Dec 26, 2023 0:18:57 GMT -6
Client What do I need to run my remarketing campaigns? The basis of any remarketing strategy is a cookie , that small piece of information that collects the user's browsing patterns when visiting a website. However, the cookie alone will not do our remarketing campaign: this is where the tracking code provided by your advertising platform to use comes into play. A tracking code, as its name suggests, is a set of lines of web code that has the function of being the link between our website and the advertising platform we use. The tracking code is responsible for invoking an external file, hosted on the advertising platform, in order to record and process user actions. It is also responsible for automatically matching visitors or potential clients who have visited a website with its list of users.
It should be noted that the actions carried out by a user within your website and recorded by the tracking code are called events. An event can be anything from a click, visit to a specific website or landing page, to a purchase or registration within a form. The most common tracking tag is the Facebook pixel , followed by Google Ads (or Phone Number List Google Adwords as it was previously called) tracking tags . It is very important that you know all this, because it is the only way in which platforms can compare the information obtained through their tracking codes, and find matches with their user lists automatically.
The above will allow the dynamic or static ads that we have created to be shown to the remarketing audience that we have selected. Another way to reach a potential customer and - especially - that user who has bought or buys regularly in our online or physical store is through a remarketing list. As the name suggests, a remarketing list is a set of personal information that the customer has provided in previous conversions. Aloha form example. This information is provided by the customer when making a purchase or filling out a form to download valuable content, such as an ebook or subscribing to an email newsletter. Without a doubt, the most valuable data when creating a remarketing list for a campaign is the name, surname, telephone number and email of potential or loyal customers.
It should be noted that the actions carried out by a user within your website and recorded by the tracking code are called events. An event can be anything from a click, visit to a specific website or landing page, to a purchase or registration within a form. The most common tracking tag is the Facebook pixel , followed by Google Ads (or Phone Number List Google Adwords as it was previously called) tracking tags . It is very important that you know all this, because it is the only way in which platforms can compare the information obtained through their tracking codes, and find matches with their user lists automatically.
The above will allow the dynamic or static ads that we have created to be shown to the remarketing audience that we have selected. Another way to reach a potential customer and - especially - that user who has bought or buys regularly in our online or physical store is through a remarketing list. As the name suggests, a remarketing list is a set of personal information that the customer has provided in previous conversions. Aloha form example. This information is provided by the customer when making a purchase or filling out a form to download valuable content, such as an ebook or subscribing to an email newsletter. Without a doubt, the most valuable data when creating a remarketing list for a campaign is the name, surname, telephone number and email of potential or loyal customers.